We are looking for a Senior Conversational Experience Designer with a strong background in conversational design and AI-driven chat experiences using LLMs. You will be responsible for crafting intuitive and engaging conversational interfaces across our digital platforms in higher education. Your expertise in conversational design will play a pivotal role in the creation of industry-leading learning experiences.
At Pearson you will be challenged in an organization that values vision, execution, and persistence. You will take ownership of our product by solving complex problems in simple, elegant ways. Content Strategists at Pearson are embedded within product teams that are deeply collaborative, and each member is directly responsible for the team’s success.
Key Accountabilities
- Create conversational flows and dialog patterns that reflect our brand voice and tone
- Translate business requirements into natural language flows backed by UX research and good design practices
- Define the content strategy for implementing the latest AI capabilities for personalization through conversational interfaces
- Collaborate closely with product designers, UX researchers, product managers, and engineers to create industry-leading experiences that address real customer challenges
- Facilitate feedback loops through user research and analysis of usage metrics
- Integrate the latest AI capabilities to enhance personalization and ensure conversational accuracy, naturalness, and responsiveness
- Audit, analyse, structure and create content that improves the accessibility, inclusion, readability and effectiveness of our digital platforms
- Continuously monitor and analyse user feedback and behavioural data to iterate and improve conversational experiences
- Invite and conduct content and design critiques and reviews (pre-launch and post-launch)
- Build strong relationships within Design as well as cross departmentally to foster positive culture and collaboration
Job Qualifications
- In-depth knowledge of conversation AI platforms, natural language processing, and chatbot frameworks
- 5+ years’ as a UX conversation designer with an online portfolio of high-impact, relevant work samples that showcase process and storytelling capabilities
- Bachelor's or master's degree in linguistics, English, information sciences, psychology, human factors, Human-Computer Interaction or design related field.
- Understand the constraints and capabilities of Natural Language Processing and Large Language Models (LLMs)
- Passionate and knowledgeable about conversation design, intent development, interaction design and information architecture
- Demonstrate artistry and excellence in communicating strategically; knows how to simplify complex ideas so that others can quickly comprehend them
Proven experience in:
- Current design tools including Figma
- Designing conversational experiences (Chat, AI, voice, or SMS) in an agile environment
- ChatGPT prompt engineering
- Facilitating user-centred design methodologies
- Agile and Lean UX
- Strong business acumen and experience working in an agile environment
- Excellent communication, self-management, organizational, and presentation skills
- Experience of digital educational content (desirable)